Wyatt Woodsmall a prominent psychologist and NLP practitioner once conducted a six month long research on 50 successful entrepreneurs in the UK on the factors for entrepreneurial success. It turns they could be boiled down to the same four techniques that serve as the cornerstone of Neuro Linguistic Programming or NLP for short.
Incidentally these are also the 4 steps of Anthony Robbins’ ultimate success formula.
Here they are.
1. Know your outcome. A surprising number of people don’t have a clue about what they want. And if they do it is more likely about what they don’t want rather than what they want. Frame your outcome in positive terms and not negatively. Your subconscious mind simply does not do well with goals framed with negative terms.
Wyatt suggests we use evidence procedures to quantify our outcome. In other words be specific. If you don’t know what your outcome is how do you know when you achieve it.
2. Develop sensory acuity to know whether you are getting closer to your outcome or farther away. Wyatt suggests we use short feedback loops. A great story that comes to my mind is Motorola’s Iridium satellite project. 10 years in the making, when the project finally went live, Iridium declared bankruptcy within 2 years. The problem, the business plan was never updated with the changing scenario around the world. Mobile telephony was getting more widespread and cheaper. But the cost of the satellite phone: more than 10 dollars a minute!
3. Be flexible in your behavior. If you are not achieving your outcome then change your behavior not just attempt to work harder. “Change conquers the world not force” Wyatt Woodsmall.
4. Take action. Oh yes, sorry to break the bad news. The final step is to take MASSIVE ACTION. I am not a slacker but have problem getting started.There is an excellent book out there that I recommend if you need to get motivated. It is ‘Advanced Rhinocerology’ by Scott Alexander. I read the first half of this book in one sitting one night. Next day I was so pumped up I got off to a roaring start. I know motivation is not permanent but neither is bathing as Zig Ziglar would say.
So here you go, these are the four essential NLP techniques.