I just finished listening to a 45 minute audio book by Milo Frank titled How to get your point across in 30 seconds or less
I was hooked by the title. As our attention spans become shorter these strategies get more important.
He says there are three main points that impact what you say. First is that you need to have an objective. A conversation or dialogue without an objective is a waste of time. The objective can be anything such as to get the other person to take a specific action or get his reaction to a specific question and so on.
The second point is to know who can deliver your objective. For e.g. asking your colleague for a promotion will not do it for you.
The third and the most important thing is the approach. How do you go about interacting with the person to get your objective.For e.g. if you are looking for a promotion one approach could be that you are already performing at the level to which you seek a promotion to.
The author talks about using hooks to get audience interest. His opinion is that personal stories and incidents make for the best hooks.
For e.g. the title of his program was a fantastic hook to me.
He talks about many things you can do to embellish your speech. He urges us to use visual words i.e. words that convey a visual image. These raise the impact and retention of your message. He used a good example in contrasting two statements.
Statement 1 -> A large deficit will ruin the economy
Statement 2 – > A large deficit is like cancer coursing through the blood stream of the economy and ruining it.
In all he made 90 points. As you can see I did not get them all.
But I surely did get the most important ones.
I was impressed with the amount of information he conveyed in 30 second snippets throughout. I could not believe the message was just 30 seconds long.
Brian Tracy talks about using your car as a mobile university. After listening to his urgings for more than 2 years I finally started following it in bits and pieces.
It is amazing how valuable such information. Sometimes I wish for a longer commute just to absorb the message in one ride.
But then again it could be that I just want a break from my two little monsters at home as much as I love them (I am referring to my children).
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